Let's be rational and objective here, no fanboism please:
Watch this:
https://www.youtube.com/watch?v=TPuJgR8O60Y
This guy has lots of valid points there:
"HTC has failed to create an identity to itself yet! Identity crisis!"
On screen buttons?! Capacitive buttons?! Fingerprint front?! Fingerprint back?! HTC front logo? No HTC front logo?! HTC One Mx?? Or HTC x?!
The HTC phones lately have been a mess on all levels, naming, design elements, etc... It feels like they have no vision and they are trying everything just to see which work better for them...
They even dropped one of their best inventions! Front facing stereo speakers!
They could have simply put the fingerprint scanner on the back and kept their front facing speakers (a la nexus 6p)!
Looking for example at its most competitors, LG, Samsung, Sony, iPhone etc... All of these have stick to a certain design pattern:
LG since G2 with same software buttons, and same naming convention, fingerprints on the back...
Samsung since the galaxy S stick with capacitive hard buttons, same naming convention and even same design principles...
Sony has been always known for its boxy design with front facing stereo speakers since xperia z2, waterproofing, glass and nearly everything...
No need to explain iPhone's design philosophy and consistency here...
I like how the sense software has evolved though and I gotta give them that! It consistently slimmed and improved a lot since old desire HD/sensation days to today's stockish android sense!
Isn't this very noticeable in HTC's recent years history?! Does this worry you?! Aren't you worried for example that the HTC 11 might get back for example software buttons?! Or completely eliminate stereo speakers and go to bottom speaker? etc...
As much as I like this year's HTC 10 (Coz I value/appreciate "screen to body ratio" the most and this finally improved drastically now), it worries me how HTC is moving target-less and compass-less...