PhoneArena Review is out
http://www.phonearena.com/reviews/HTC-10-Review_id4193
How did we get here? When did flashy gimmicks become more important in driving sales than a solid foundation? Why did removable batteries, modules, and questionable 'innovations' like edge screens become a more compelling reason to buy one phone over the other? And when did we stop caring about great execution—great execution in all matters?
HTC 10 Review
These are the type of questions we were faced with not because we were in a particularly contemplative mood, but because the $699 HTC 10 refused to fit into today's smartphone paradigm. In that world, more is necessarily better, and this philosophy underlies manufacturers' strategy. But it doesn't have to, and the 10 is a glowing example of this.
Despite bleeding money, HTC continues to refuse to play that game, and reminds us that it's a company that has its own style, its own way of doing things. Some may be quick to argue that this is proof of inability just as much as anything else, but we disagree. No matter how much pessimism we try to infuse into our thinking, the HTC 10 strikes us as a device built to specification. HTC wanted it to be that way.
What the HTC 10 isn't? It isn't a toy. It's not pretty or flashy. Instead, it's a tool. And it's built like one. A tool to get the job done and then stay out of the way instead of wasting your time with gimmicks. This cut-through-the-nonsense approach is seriously a breath of fresh air, and a departure of the cookie-cutter Android mentality of the day. And as paradoxical as it may come across as, the HTC 10's lack of 'innovative' features is the basis of its allure for us. Sue us, we'd be happier being seen flipping the 10 out at a business meeting than any other Android phone on the market right now.
