The free channels in europe that will be broadcasting the world cup are free-to-air local channels, i.e. regular antenna type channels. Everything through satellite is payed. So, i guess if this rumour is true (hope not), we will have the following ways to watch world cup at home:
Cablevision - they already transmit al jazeera and they assured me that they have no prob.
Digital receiver and subscribe to european satellite channels, either legally or piracy. Don't know the feasibility of that.
Get an antenna and try to get the local signal from cyprus (CyBC) like the old days with SIGMA :)
In any case, if this turns out to be true, we are screwed.
http://en.wikipedia.org/wiki/2010_FIFA_World_Cup_broadcasting_rights