nuclearcat wroteIt is good someone name and shame it. Before i was buying lot of stuff from Khoury home, now i will reconsider that, and will share pic with friends. This is plainly scam.
Even taking in consideration VAT increase there is no discount visible at all.
Caveat emptor
If you think it is a good value, then buy it. Don't buy it because it is on sale. If you want to be a little sneaky and do some research on the spot, use a bar code app and get a better idea of hat you are buying and how much it is elsewhere. Don't scan their code they have listed next to the price but rather the one from the manufacturer. I found a lot of older models this way that had been or were listed on souq.com or on Indian sites and got an idea of the reviews on them and the price.
And you should try to be sneaky about it---they probably wouldn't like what you are doing.