Remember the 970/980 Problem of the GPU not lining properly with the heat pipelines , EVGA owners now are facing a more severe problem gain but now with Pascal 10870/1080.
Wcctech: Nvidia GTX 1080 & 1070 EVGA Cards Reportedly Catching Fire & Dying Due To Overheating VRMs
http://wccftech.com/topic/hardware/
Joker Productions: EVGA 1080 & 1070 FTW GPU'S GO UP IN SMOKE
https://www.youtube.com/watch?v=jrg076P2h5U&t=50s
Low Quality VRAM with no Thermal Pads (Most Probably) , but regardless, this is not unacceptable from a well known Brand as EVGA selling thousand of cards yearly.