NuclearVision wrotei agree with salloum, i mean on what standard are coffee prices based on, besides type(origin), nothing but the consumer, in my opinion.
of course there are bad brands, i am talking about normal price to expensive.
Brazilian coffee is used here mainly for price--everyone drinks coffee and there needs to something that everyone can drink. I am not saying the coffee here is terrible, but it isn't that good, but there are places which are worse. Case in point, I have friends that live and work in the Gulf states and always load up on coffee here because most of the stuff there is undrinkable and/or expensive.
While the brazilian stuff here is about $10 a kilo, the types I listed are closer to $10-$15 a pound, not super expensive, but wouldn't be accepted in mass over here. I would suggest that if you can, try something different, There is a coffee which is pooped by civet cats which goes for $700 a kilo, or $50 a cup in some places, so we are not going nuts here (also one pooped by elephants which supposedly goes for $1000 a kilo, but not it is getting ridiculous and even more gross).