yasamoka wroteSour grapes. Nvidia is jealous since they have a bad PR reputation and cannot deal well with other companies. They'd have you believe providing the GPU inside the PS4, which is simply an existing architecture released for desktops and laptops already, would have you put "another piece of our business" on hold?
Even with low profit margins for Sony, the manufacturers of the hardware do not necessarily have to put up with the same low margins. Sony itself was initially losing $240 on every PS3 sale due to the estimated hardware cost, but doesn't that mean the hardware manufacturers might be having higher profit margins than Sony such that Sony's loss is $240?
AMD secured the three next gen consoles: Wii U, PS4, XBox 720 / Next / Sphere / 4D / whatever.
Meanwhile, Nvidia are too busy pushing PhysX, Tegra 4, Project Shield, all of which are proprietary technologies that increase fragmentation and lock the consumer in.
They're the larger company, and they're making more profits, but they should take a good, hard look at reality before they start becoming the next Nokia.
EDIT: There WAS *no" Nvidia chip that was promised for the PS4. There never was.
There's also no way Microsoft would go with them this time, not after the XBox fiasco. The XBox 360 had an AMD GPU.
You can say that i posted the same comment on the original article on GS. Nvidia did a smart PR move here trying to steal the hype that started since 20th of February. In the everyone starts bitching about details that dont really matter, the PS2 was technically the weakest console of its generation and it was solid as a rock in sales and variety in game genres that flourished on it.
The technical specs of a console are just revealed to justify a price and feed the tech savvy news to chew upon (also the press), people like yasamoka and me.
@yasamoka: The Blu-ray player of the PS3 was costing Sony alone about $100, i remember reading an article breaking down the hardware costs. You have to keep in mind that a any console isnt developed in a year, the PS3 CPU alone was a project started by IBM, Sony and Toshiba back in early 2000s. I know yasamoka that you know all this but i want other members to read this.